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  • Marketing Strategy Services

    Services

    We develop marketing strategies to help businesses grow.

    How? Understand. Create. Implement. Analyze.?Four simple words can mean a lot. Kitch & Schreiber works to UNDERSTAND your business, the industry it serves and its clientele through consultation and research. By laying a foundation, we are able to CREATE effective advertising messages that will resonate with the target market. Kitch & Schreiber can then IMPLEMENT a media placement strategy that reaches the right people, at the right place, at the right time. We ANALYZE results, and optimize the campaign by making necessary adjustments.

    To UNDERSTAND a client’s marketing needs, Kitch & Schreiber takes a comprehensive approach, looking at all facets of the business, including:

    • Company history
    • Culture, mission and goals
    • Products/ services offered
    • Industries served
    • Target market
    • Competition

    Through consultation, industry and competitive analysis, and by using credible market research, Kitch & Schreiber is able to position the client’s brand, products and services in the marketplace to appeal to the target market.

    By understanding a client’s unique marketing situation, Kitch & Schreiber is able to CREATE advertising solutions that will achieve results. The K&S team develops marketing and advertising concepts, and brings those ideas to life using many creative tactics, including:

    • Position statements
    • Graphic design
    • Web/ interactive design
    • Video and audio production
    • Copywriting
    • Photography

    Kitch & Schreiber works with the client and business partners to?IMPLEMENT a media plan that will reach the right people, at the right place, at the right time.? Marketing research provides valuable insight regarding consumer media usage on a local, regional and national basis. Available information includes:

    • TV and radio ratings
    • Newspaper and magazine audit information
    • A wealth of web analytics
    • Outdoor impressions

    Although there is no way to perfectly optimize the media plan, Kitch & Schreiber will work to understand your target market and implement a campaign that will efficiently reach desired objectives.

    As the campaign proceeds, Kitch & Schreiber works with the client to ANALYZE success using metrics such as:

    • Message Recall
    • Return on investment
    • Orders
    • New customers
    • Store traffic
    • Web traffic and conversions
    • Phone calls

    Closely monitoring results allows Kitch & Schreiber to make informed recommendations that will further optimize the marketing campaign.

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